Théo Hennequin

Théo Hennequin is a Brussels-based graphic designer and visual artist with a conceptually driven practice spanning culture, music and sport. He collaborates with institutions, artists, festivals and collectives, from major museums to independent structures, to articulate distinctive positions across print, digital and motion.

His practice is rooted in the circulation of images and forms between swiss rigour, experimental layering and popular cultures, from the football stand to the mountain trail, using the distance between them as a space for inquiry.


Services

Visual identity: Creation of cohesive and distinctive visual identity systems — logos, brand guidelines, posters, and print and digital applications.
Editorial design: Content layout and reflection on the physical form — books, catalogues, magazines, zines.
Motion design: Bringing images and identities to life — motion design, teasers, animated posters, projected visuals.
Web design: Custom website design, tailored to the project’s identity — portfolios, festivals, galleries, collective platforms.
Typeface design: Bespoke lettering design — brand fonts, display typefaces, lettering.

Commission

Please contact me so that I can put my skills to work for you.

Collaboration

Currently available on a freelance basis for collaborations.

Contact

hello@theohennequin.com
@theohennequin
Rue Jacques de Lalaing 13, 1040 Brussels

Selected clients

Affenpinshers, Africa Museum, Argos, Entwined, Harlem Lamine, Johan Poezevara, La Bellone, Les Chantiers Battus, Les Îles Mardi, Musique Action Chaumont, Palais de Tokyo, Traumnovelle, Toestand...

About

Flouter les frontières entre design graphique et publicité

2021, Cambrai

Font: Helvetica (Max Miedinger)

The white cover of the book *Blurring the Boundaries – Between Graphic Design and Advertising*: the title, set in grey capital letters in Helvetica, is crossed by handwritten brush script that overlays the printed words

Flouter les frontières – Entre design graphique et publicité (‘Blurring the Boundaries – Between Graphic Design and Advertising) is a publication that explores the grey area where graphic design and advertising intersect.

Through a book that is both critical and sensitive, the project highlights the ambiguity of a discipline torn between visual expression and commercial logic. Advertising codes — seduction, promise, effectiveness — are subverted and deconstructed, revealing their power to influence.

A spread comprising six pages and double-page spreads from *Blurring the Boundaries*: the cover, an introductory page with black text, followed by double-page spreads featuring a thesis with underlining and crossings-out in grey felt-tip pen, rotated columns of text and old cigarette adverts
A double-page spread from *Blurring the Boundaries*: against a grey background, old cigarette adverts (portraits of women, with the slogans ‘It’s toasted’ and ‘Luckies pay more’) are covered with columns of text rotated in various directions; on the right, text mirrored through transparency

Next project

JPO ÉSAC