Dissonance

Dissonance explores the duality between the tranquillity of nature and the hustle and bustle of man-made events, set against a mountain backdrop with Chamonix-Mont-Blanc at its heart.

Long associated with winter, the mountains have, in recent years, become a popular summer destination. A desire for nature, the pursuit of wellbeing through sport, the influence of social media and influencers, and climate change: all these factors contribute to the overcrowding of the Arve Valley and Chamonix, particularly during the UTMB (Ultra-Trail du Mont-Blanc). This overcrowding – both in terms of people and visual clutter – is fuelled by mountain clothing brands, for whom the event serves as an ‘Alpine Fashion Week’. Each brand presents its new collections, unveils limited-edition ranges and organises a host of activations to maximise its visibility: film screenings, meet-and-greets with athletes, product launches, parties and all manner of experiences. Far from being uninteresting or unpleasant, this spotlight on brands and styles nevertheless clashes with the mountain culture that once prevailed.

This editorial piece juxtaposes contemplative photographs with demonstrative, overwhelming images.